Cumino, we want to inform you about a recent meeting of our employees. We came to the following conclusions: It is important to not only produce high quality coffee, but also nicely presented it to consumers. Therefore, we should hire designers and PR agents whose help us with creating a new brand image.
Fancy Me Boutique - Assignment2: Marketing Product Essay Running Head: The easy care apparel products will save the customer both time and money from dry cleaning.
The stylish clothing, shoes and beauty products will help to transform the customer with the classic, modern professional looks that they desire o have.
The boutique carries both Western and Southeast Asian fashions. In addition, the boutique also offers a beauty makeover for their first timer customers.
Products and its primary characteristics Service component and how it will be used to enhance the product Our apparel lines include a wide range of products from ready to wear basic skirts and pants to the most fancy ruffle romantic flamenco skirt. We will write a custom essay sample on Fancy Me Boutique — Assignment2: Marketing Product Essay or any similar topic only for you Order now The flamenco skirt is structured with a itted silhouette like a pencil skirt with a little sizzle.
The raw-edge ruffles curve around the body for feminine definition.
We try to give our customer the widest possible selections to satisfy their discerning tastes. These bottom items can be paired up as a mix and match item with many various tops. The possible tops that we provide to match with our varied styles of bottoms are such as a basic shell to anywhere in between to the most exotic print blouse with beautiful front rhinestone- button closures and cuffs or even a bright flutter-sleeve blouse.
We offer brand ames such as Eileen Fisher, Calvin Kline and Taharri to stylish, up to date fashions made by less known brands to exotic finds from Southeast Asia that our Cambodian store staff has been able to procure before many of our competitors has seen them.
We have simple summer dresses that are good for both work and pleasure, classic a-line to the fabulous sangria shutter pleat lace trim dress that is very stylish and figure flattering. The boutique also offer fabulous Southeast Asian dresses which feature intricate embroidery and colorful patterns, prints and are perfect for ormal occasions.
All of our dresses are made of wash and wear materials such as nylon, polyester and spandex- no wasting time going to the dry cleaner for our professional women. Because Fancy Boutique has clothes that are influenced by Western culture and Southeast Asian culture, we have a larger variety of clothing that most stores including our great selection of dresses.
The colors and patterns many with a Southeast Asian influence found in our stores cannot be located in most retail locations including the big chain stores such as Marshalls and Macy in the United States. Our shoes include — flats and pumps with heels in various heights and color to suit customer preferences.
Some are fancy with some embellishments and some are for every day wear both office and home. The boutique also carries OneSole shoes. OneSole shoes are very comfortable. You can change the shoes to have three different looks by simply changing the top easy snap on and ofO.
We also offer a small line of ankle boots and tall boots that can be worn with either pants, skirts or dresses in a business or leisure environment.
Our beauty products includes — facial leansers, facial hydrating lotions with various levels of SPF protection for our customers who like to spend time in the sun.
These products will give the customer a healthy beautiful glowing look. For the lips, the boutique has a selection of lip glosses, lipsticks and lip liners.
For the eyes, we offer a wide variety of eye brow pencils, and ultimate mascaras for the eye lashes. All of these beauty and makeup products complement our clothing lines and allow the customer to have a total transformation when they leave our stores.
In addition to selling the ready to wear products, the boutique also offers an alteration service. If for any reason our customers need some adjustments to their newly purchased clothes in order that hey fit perfectly, the alteration service is there to help.
The service can take in or let out material on a dress or outfit when needed.
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The alteration service can also add some embellishment to make the clothing attire fancier. The staff works especially closely with our petite customers who often need additional small alterations in order to get the proper fit that they need.
We want our customer leaving our stores with the best possible fit ecause a happy client is usually a returning client and with a limited advertising budget we depend on word of mouth to bring additional customers into our stores.
In addition to our alteration service, we also offer makeup makeover for any first time customer who purchases three hundred dollars or more of our products and services. Product expansion into a product line and the depth and breadth of the line Through careful reporting nalysis, Fancy Me Boutique identified some separates items that are very hot sellers.
With this discovery, Fancy Me Boutique decided to introduce its own brand name to the market at a cheaper price without changing what boutique stand for. The Fancy Me Boutique line is still stylish, quality and easy care fabric that our customers love.
The boutique is able to bring its own brand to life by working with directly with a small factory.
We have decided that for our named line of clothes we would focus on professional attire with a Western flair. Fancy Me Boutique has limited the breadth f our line to Just this particular style of clothing in order to give our customers the best quality product possible.
By Just focusing in on a narrow segment of clothing apparel, Fancy Me Boutique will become the expert outfitter of the professional woman.
The depth of our line encompasses professional business pant suits and skirt ensembles with a few dresses that would be perfect for corporate America.Marketing and Brand Image BY tvan From: Caferoma’s Marketing Manager, To: Caferoma’s Managing Director, Mario Cumino Subject: Caferoma’s problems Dear Mr.
Cumino, we want to inform you about a recent meeting of our employees. We came to the following conclusions: 1) We should change the brand image, because it will really help to attract new [ ]. Apr 15, · Desmond Morris Introduction: Desmond Morris is most famous for his work as a zoologist and ethnologist (study about human behavior), was born on 24 January He has written a number of books and produced a number of television shows.
He first came into attention in ’s as a presenter of ITV television’s Zoo Time. Direct Marketing Direct communication with a shopper generally aims for a specific target. promotion. inexpensive means for brands or retailers to communicate about their new trends and products to a wide audience or to a target one.
East Europe and the Middle East will be in the first line of growth in golf Rates. opening in autumn of in Chersonnisos.
exhibits a particularly high multiplier due to the numerous interdependencies between operators as can be seen from the figure 2 diagram in appendix 1. Truth Branding by Socio Design, via Behance.
Amazing design and art. Find this Pin and more on Identity-assignment2 by Shawnee Hooper. The Whole Truth, Branding, Visual ID, Guideline, Corporate Design I like the design approach and layout etc for this but don't agree with any message it is portraying.
East Europe and the Middle East will be in the first line of growth in golf Rates. opening in autumn of in Chersonnisos. exhibits a particularly high multiplier due to the numerous interdependencies between operators as can be seen from the figure 2 diagram in appendix 1.