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Putting a Marketing Plan together can drastically increase your ability to achieve your website goals. I know that most Website Designers are probably cringing while reading this.
I promise that those of you who do take the time to write a Marketing Plan for your website will be extremely happy that you did.
In this article we define our Marketing Plan, explain each of the main components that make up a solid Marketing Plan, and discuss the benefits of drafting a Marketing Plan for your website. Just like any other big task, having a plan for accomplishing your goals is critical to success.
If you want to be successful with marketing your website, you will need to execute a number of different marketing strategies and marketing tactics. There are too many variables and moving parts to keep everything in your head. A Marketing Plan allows you to get all of your thoughts down on paper.
It also allows you to think through your marketing strategies and tactics in advance of executing them.
Regardless of whether you have a Marketing Plan or not, there will be things that arise throughout your marketing campaign s that you cannot plan for. A Marketing Plan for your website is your blueprint to a running a successful marketing campaign.
I have broken my Marketing Plans down to 3 Core Components: Company Goals — The first step in developing a Marketing Plan is to set goals. This will drive the other two components of your Marketing Plan.
Marketing Strategies — Once you set your company goals, you can begin developing Marketing Strategies that you think will allow you to achieve your company goals. Your Marketing Tactics are going to be the campaigns that you will execute in order to achieve your company goals.
When writing your Marketing Plan for your website it is imperative that you include these three components. Should you consider that a success? Since you never set it as a goal to work towards, you never designed any official strategies to help you achieve that goal.
Setting company goals allows you to make sure that everyone within the company is on the same page and all working towards the same ends.
I usually try to set 4 -6 specific goals every year. Goals need to be tied to specific outcomes. Below is an example of a non-measurable goal, as well as, an example of a goal that is measurable. That said, some marketing strategies might cover multiple company goals or vice versa.
For example, if we use the Measurable Goal from above, one marketing strategy might be to use Content Marketing to increase website traffic. Another marketing strategy might be to use Social Media to increase website traffic.
Below are a few examples of marketing strategies that you might want to consider using to promote your website: Optimize my website with highly searched keywords for my website topic Use Content Marketing to educate website visitors about my topic and encourage them to come back to my website on a regular basis Develop a presence on Social Networks which my target audience spend time on Partner with other websites that compliment my website topic These marketing strategies are simply examples.
They may or may not make sense for your website. This is your opportunity to think through and totally flush out all of the marketing campaign ideas that you have floating around in your head.
I like to think through the following areas of each marketing tactic: Description — In this section you should describe the marketing tactic in detail. Provide all of the information that you think is relevant to creating and executing this marketing tactic. Champion — Who will be in charge of executing this marketing tactic?
Putting someone on point for executing each marketing tactic will ensure things actually get done.Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years.
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