We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.
Asustek Company Overview Asustek is a Taiwanese multinational computer electronics and hardware company. It produces and distributes include desktops, laptops, netbooks, mobile phones, and many more, elaborated in the product section. Each product line has its own genre of products.
The detailed product lists of Asus are given below. There are 14 product lines under AsusTek. Asus has main line of products such as Zenfone, Desktop, and Notebook Pcs.
And they also have the supporting products of the main products. From the product lists, we can easily understand that Asus has a diversified portfolio. By this well diversified portfolio, Asus can reduce the risk of product failure and can stabilize its revenue earning.
Pricing Strategy of Asus For the price strategy, Asus always tries to keep the price as same as its competitors. Sometimes, price is lower than that of its competitors namely AMD etc. For both of the cases, the quality remains high. For some cases, Asus uses market penetration pricing strategy.
Market penetration pricing is the price at which a company enters to a new market with a new product. That means, for introducing a new product a company can use this pricing strategy. We know Asus recently entered to the smartphone market with a strong phase.
It used the penetration pricing strategy. The android phone Zenfone C is available for around Rs In the case of launching a new product, Asus uses premium pricing strategy.
This works as it has distinctive competitive advantages in the case of graphics cards. Also, they keep the pricing for all level of customers, so that everyone can buy one.
Second, it uses 3rd parties to be their resellers. They buy the products at lower price and sell it to the end customers. Retailers get the products directly from Asus where they are fully functional.
Retail buyers buy from the retail shops where they find all the parts and peripherals available.
Asus has alliance with many distributor companies worldwide. In the yearAsus made alliance with one of the giant distributors of South Africa, Mustek. They are now able to distribute its products all over the country. Asus also has online selling system where they take orders and make home deliveries.
Promotion Strategy of Asus Asus uses information spreading promotional strategies. As these products are of modern technology, information about these products is very much valuable.Asus' marketing strategy also reflects its efforts to reinvent itself.
A recent VivoBook campaign, for instance, departed from the normal back-to-school and holiday push electronics retailers are.
Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers.
The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing. We spoke about appealing to his customers’ passions, the internal struggle of getting ASUS executives to buy in to content marketing, and why companies need to embrace customer-focused stories.
(Full disclosure: ASUS is a Contently client.). ASUS pins its problems on the increased cost of components and on declining corporate sales. Acer diversifies its product designs under the auspices of its multibrand policies; its current core businesses include R & D, the designs, marketing and services of quality notebooks, desktops, servers, handheld devices, LCD TVs and projectors.
Marketing Mix of Asus – 4Ps of Asus Posted on January 14, by faizul The marketing mix of Asus will elaborate the 4ps such as product, price, place, and promotion strategies used by AsusTek. May 12, · 1) Marketing Strategy: It was quite pump and show, when Asus launched the device at Kingdom of Dreams.
Fans like us were really very excited with the way things were turning up for Zenfone 2 series. Fans like us were really very excited with the way things were turning up for Zenfone 2 series.