An information technology analysis of nike corporation web site in relation to the internet

Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry. However, at times we expanded into markets for which we were not strategically suited.

An information technology analysis of nike corporation web site in relation to the internet

Our NIKE e-commerce website is located at www. On our NIKE corporate website, located at news.

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Our definitive Proxy Statements are also posted on our corporate website. All such filings on our corporate website are available free of charge. In addition, the SEC maintains a website www.

Also available on our corporate website are the charters of the committees of our Board of Directors, as well as our corporate governance guidelines and code of ethics; copies of any of these documents will be provided in print to any shareholder who submits a request in writing to NIKE Investor Relations, One Bowerman Drive, Beaverton, Oregon Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services.

NIKE is the largest seller of athletic footwear and apparel in the world.

An information technology analysis of nike corporation web site in relation to the internet

Virtually all of our products are manufactured by independent contractors. Nearly all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad. Men's Training includes our baseball and American football product offerings.

We also market products designed for kids, as well as for other athletic and recreational uses such as cricket, lacrosse, tennis, volleyball, wrestling, walking and outdoor activities.

We place considerable emphasis on innovation and high-quality construction in our products. Sportswear, Running, the Jordan Brand and Football Soccer are currently our top-selling footwear categories and we expect them to continue to lead in footwear sales.

We also sell sports apparel covering the above-mentioned categories, which feature the same trademarks and are sold predominantly through the same marketing and distribution channels as athletic footwear.

An information technology analysis of nike corporation web site in relation to the internet

Our sports apparel, similar to our athletic footwear products, is designed primarily for athletic use and exemplifies our commitment to innovation and high-quality construction.

Sportswear, Men's Training, Running, Football Soccer and Women's Training are currently our top-selling apparel categories, and we expect them to continue to lead in apparel sales.

We also market apparel with licensed college and professional team and league logos. We sell a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, golf clubs and other equipment designed for sports activities.

History of NIKE, Inc.

Our Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball using the Jumpman trademark. Sales and operating results for the Jordan Brand are reported as a separate category and within the NIKE Brand geographic operating segments, respectively.

One of our wholly-owned subsidiary brands, Hurley, headquartered in Costa Mesa, California, designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. Another of our wholly-owned subsidiary brands, Converse, headquartered in Boston, Massachusetts, designs, distributes and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.

Operating results of the Converse brand are reported on a stand-alone basis. In addition to the products we sell to our wholesale customers and directly to consumers through our DTC operations, we have also entered into license agreements that permit unaffiliated parties to manufacture and sell, using NIKE-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities.

We experience moderate fluctuations in aggregate sales volume during the year. Historically, revenues in the first and fourth fiscal quarters have slightly exceeded those in the second and third quarters. However, the mix of product sales may vary considerably as a result of changes in seasonal and geographic demand for particular types of footwear, apparel and equipment, as well as other macroeconomic, operating and logistics-related factors.

Because NIKE is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. We must, therefore, respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories and influencing sports and fitness preferences through extensive marketing.

Failure to respond in a timely and adequate manner could have a material adverse effect on our sales and profitability. This is a continuing risk. Refer to Item 1A. Converse is also a reportable segment and operates in one industry:We do not update or delete outdated information contained in website materials, and we disclaim any obligation to do so.

All website content is the property of NIKE, Inc. and any use, dissemination or republication is prohibited without written consent from NIKE, Inc. Your source for the latest NIKE, Inc.

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stories, news and company information. In early 19 99 Nike began selling its shoes and other products directly to consum ers via the company web site. The company finally earned some good pu blicity in when it sponsored the U.S. national women's soccer te am that won the Women's World Cup.

Transcript of Website Analysis: Cathode (Reduction) Samantha Santos Audience What is Nike? Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.

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Website Analysis: by Samantha Santos on Prezi